Monday, July 27, 2009

ON•TAP Malmesbury's new showroom


Malmesbury is a hot spot for area development. ON•TAP saw potential in this fast growing area due to its central location and ON•TAP's already existing brand awareness. In June 2008, ON•TAP Malmesbury was founded by Angus, Eugene and Heine.

It's the first joint venture between two franchise areas, namely West Coast and Paarl. The aim of ON•TAP Malmesbury is to provide in the Malmesbury-area's pluming needs.

Due to the franchisees' previous involvement in retailing paint they have also been looking for the appropriate shop as long as 8 years ago. During the years they have built up a good understanding of the area and identified a parking problem in Malmesbury CBD that was addressed.

Build-It was launched two years ago. The franchise owners saw the opportunity to utilize Build It as their anchor tenant. Angus purchased the neighbouring stand to develop the 800m² premises comprising of 280m² Plumbing hardware , 300m² showroom and 300m² paintshop.
During this time the franchisees consulted with Peter. He gave them his valued opinion, which had a great impact on their final decision.

The advantage that ON•TAP Malmesbury had was to design and plan a building that suited their requirements: planning and decorating the showroom to all the latest trends. All of ON•TAP Malmesbury's suppliers played a critical role in the “dressing” of the showroom which enjoyed a collaboration with colours and textures from the paint suppliers as well.

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